Faceted Navigation Cleanup
Filter and sort combinations that generate thousands of near-duplicate URLs, fixed with proper canonicalisation and indexing rules.
Ecommerce SEO South Africa
Ecommerce SEO for online stores that actually sell, not just rank
Category and product pages need structure, unique content and clean technical foundations to compete — not manufacturer descriptions copy-pasted across hundreds of near-identical pages. We fix the technical and content problems that are specific to online stores.
Category & productpage structure
Faceted navigationduplicate-content fixes
Product schemafor rich search results
Platform-agnosticShopify, WooCommerce, Magento
Ecommerce SEO Services
The problems specific to online stores
These issues rarely show up on brochure sites, but they define whether an online store's SEO actually works.
Unique Product & Category Copy
Category pages and priority product pages written uniquely, instead of relying on manufacturer descriptions used on dozens of other sites.
Product Schema Markup
Accurate Product, Offer and Review structured data to support price and rating rich results in search.
Out-of-Stock & Discontinued Handling
A clear policy for expired product pages instead of dead pages or careless deletions that lose link equity.
Image-Heavy Page Speed
Image compression and loading strategy for product galleries, which is usually where ecommerce site speed breaks down.
Internal Site Search & Linking
Internal search and category linking structured so priority products aren't buried several clicks deep.
Why Ecommerce SEO Fails Most Often
Duplicate content is the single biggest ecommerce SEO problem
Between manufacturer descriptions, filter-generated URLs and near-identical product variants, most online stores accumulate duplicate content without realising it. Fixing that foundation usually moves the needle more than any single content campaign.
Get an Ecommerce Audit
Where to Start
Prioritising ecommerce SEO work
Not every fix matters equally — here's roughly how we prioritise for most online stores.
| Priority | Issue | Typical Impact |
|---|---|---|
| High | Faceted navigation creating duplicate/thin pages. | Wasted crawl budget, diluted ranking signals. |
| High | Manufacturer-copied product descriptions. | Direct competition with every other reseller of the same product. |
| Medium | Missing or incomplete product schema. | Lower click-through rate from missed rich results. |
| Medium | Slow product image loading. | Higher bounce rate, weaker mobile rankings. |
FAQ
Ecommerce SEO questions
Answers for online stores evaluating SEO support.
Ecommerce sites generate large numbers of near-duplicate pages through filters, sorting and pagination, and often reuse manufacturer descriptions — both create problems a brochure site doesn't face.
Yes — the underlying SEO principles are the same across platforms, though the specific technical fixes and available controls differ by platform.
It depends whether the product returns — options include keeping the page with alternatives shown, redirecting to a relevant category, or a proper 404, rather than leaving dead pages live.
Yes — accurate Product, Offer and Review schema can unlock rich results like price and star ratings, which measurably affects click-through rate.
Ecommerce SEO Audit
Request an ecommerce SEO review
Tell us your platform and rough catalogue size. We will flag your biggest duplicate-content and technical risks first.
Duplicate-content focused — the #1 ecommerce SEO issue
Platform-aware fixes, not generic advice
Schema included for richer search results