Search Strategy
Map keywords to pages, buyer intent and business value before writing or editing content.
Request HelpHeftySEO is a South African SEO agency working on technical SEO, content strategy and local visibility. We review your site's actual problems before recommending a plan — no guaranteed rankings, no generic package sold blind.
Real SEO work, not a checklist sold the same way to every client regardless of what's wrong with the site.
Map keywords to pages, buyer intent and business value before writing or editing content.
Request HelpImprove crawlability, indexation, speed, structured data, redirects and internal linking.
Request HelpRewrite thin sections, add useful answers and create pages that can stand alone.
Request HelpStrengthen local signals, service areas and Google Business Profile alignment.
Request HelpTrack queries, rankings, landing pages and leads so the campaign stays accountable.
Request HelpImprove calls-to-action, form paths and page messaging for better enquiry quality.
Request HelpSome agencies quote a package before looking at your site. We review technical health, content quality and existing rankings first, so the plan we recommend actually matches the problem.
Review My SEO OpportunityThe right plan depends on whether your website needs technical repair, better content, location targeting or stronger conversion pages.
Best for websites that need basic cleanup and clearer pages around this search intent.
Best for businesses that need consistent page improvements, content planning and lead-focused SEO execution.
Best for competitive keywords, larger websites, ecommerce stores and multi-location SEO campaigns.
The same process applies regardless of industry or city — only the priorities change.
We review technical health, existing rankings, competitors and where the site is losing visibility.
We map pages to real buyer intent and decide what to fix, rewrite or build first for business impact.
We handle metadata, structured data, content, headings and internal linking across priority pages.
Search Console and ranking data show what's working, so the next month's priorities are evidence-based.
Useful for comparing agencies, not just this one.
| Area | Weak Sign | Stronger Sign |
|---|---|---|
| First conversation | Quotes a package before seeing your site | Runs a technical and content audit first |
| Ranking promises | Guarantees a specific position or "#1 on Google" | Explains what's realistic given competition |
| Reporting | Vanity metrics with no link to enquiries | Rankings, queries and lead source tracked together |
| Content approach | Same template with keywords swapped in | Pages built around what each searcher actually needs |
What to ask before you sign a contract.
A short audit call is often more useful than picking a plan upfront — it tells us whether the priority is technical fixes, content, or local visibility.
Book an Audit CallSend your website and goals. HeftySEO will review technical issues, content quality and page opportunities related to this keyword.