SEO Pricing & Packages

SEO pricing that reflects what your site actually needs

SEO cost depends on site size, competition and current technical health — not a flat number. Here's what affects price, and three starting packages to compare against.

From R3,000SEO cleanup
From R8,500growth SEO
Custom quotefor scale/authority
Nolock-in pricing tricks
What's Included

The work behind every engagement

Six areas of work, scoped to what your site actually needs — not a fixed checklist applied regardless of condition.

Search Visibility Diagnosis

We review indexation, ranking gaps, thin pages, metadata, page intent and competitor differences.

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Page Architecture Planning

Service, location and support pages are organised so each real search intent has a clear destination.

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Technical Cleanup

We fix crawl waste, redirects, duplicate title patterns, schema gaps and mobile usability issues.

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Original Content Briefs

Page briefs include unique angles, buyer questions, local context and conversion sections.

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Market Targeting

We align website pages with city, industry or service intent instead of building generic pages.

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Lead-Focused Reporting

Reports show completed work, search queries, page movement, traffic quality and next actions.

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What Affects Cost

Why one SEO quote can be R3,000 and another R15,000.

Site size, number of locations, competitiveness of your industry, and how much content/technical work is needed all move the price. A fair quote follows an audit — it isn't picked from a fixed rate card before anyone's looked at your site.

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Campaign Options

Plans shaped around website condition and goals

The right plan depends on your current rankings, technical health, page quality, location targeting and how competitive the market is.

Foundation

SEO Cleanup

From R3,000 /mo

For smaller sites that need page basics, local signals and technical fixes.

  • Website health review
  • Keyword-to-page mapping
  • Priority page updates
  • Monthly action summary
Start Cleanup
Scale

Authority Expansion

Custom quote

For competitive industries, multi-location websites and larger content roadmaps.

  • Competitor gap analysis
  • Multi-page SEO roadmap
  • Content quality improvement
  • Advanced reporting calls
Request Scale Plan
Our Method

How an engagement is run

The same process applies to every client — only the priorities differ.

1

Audit

We review technical health, existing rankings, competitors and where the site is losing visibility.

2

Prioritise

We map pages to real buyer intent and decide what to fix, rewrite or build first.

3

Execute

We handle metadata, structured data, content, headings and internal linking across priority pages.

4

Report & refine

Search Console and ranking data show what's working, so the next month's priorities are evidence-based.

Pricing Factors

What actually moves an SEO quote up or down

Use this to sanity-check any quote you're given, from anyone.

FactorKeeps Price LowerPushes Price Higher
Site sizeSmall site, few service pagesLarge site, many locations or products
CompetitionLow-competition niche or regionCrowded industry, national competition
Current stateClean technical baselineMajor technical debt to fix first
Content needExisting content just needs optimisingNew content needed from scratch
FAQ

Questions about SEO pricing

What to know before you ask for a quote.

Realistic monthly retainers typically range from around R3,000 for a small-site cleanup to R8,500+ for active growth SEO, with custom pricing for larger or multi-location businesses. Actual cost depends on site condition and competitiveness.

A one-time technical cleanup can fix specific problems, but competitive keywords usually need ongoing content and reporting to keep improving — which is why most real engagements are monthly.

Some quote blind, before seeing your site. Others price after an audit, which is more accurate but takes longer to get a number. Be wary of a firm price with no audit behind it.

Yes — an initial review of your site is used to scope a realistic price rather than guessing a number upfront.
Start With an Audit

Request a review

Send your website and goals. We will look for technical blockers, keyword gaps and page improvements that can support better rankings.

Audit before proposal — understand the problem first
Original content focus — pages with purpose
Lead-focused SEO — traffic that supports enquiries