Google Business Profile
Read the actual review text, not just the star average — look for specific, detailed feedback rather than generic five-star comments.
How to Choose an SEO Agency
Find a genuine SEO expert — not just the best sales pitch
Most SEO agencies sound similar on a first call. Here's how to check reviews properly, spot red flags, and use free tools to verify what an agency tells you — before you sign anything, whether that's us or someone else.
Reviewswhere to actually check them
Free toolsto verify claims yourself
Red flagsworth walking away from
Real questionsto ask on the first call
Checking SEO Company Reviews
Where reviews are actually harder to fake
Testimonials on an agency's own website are the easiest thing to curate. These sources take more effort to game.
Clutch & B2B Directories
Independent platforms that verify reviewers are real clients, with more detail than a typical testimonial.
Direct References
Ask to speak to a current client in a similar industry — a confident agency won't hesitate to offer one.
Free SEO Tools South Africa
Tools to verify what an agency tells you
You don't need to be technical to spot-check these — most take under five minutes.
Google Search Console
Free and connects directly to your site — shows your actual indexing status and search performance, independent of any agency's report.
Google PageSpeed Insights
Verify any claim about site speed improvements with a free, direct test.
Google Rich Results Test
Confirms whether schema markup an agency says it implemented is actually valid and live on your pages.
Red Flags
Signs worth walking away from
A guaranteed exact ranking position, no audit before a proposal, vague answers about what work is actually being done month to month, and reporting that only shows rankings with no connection to traffic or leads — any one of these is worth a harder look before you commit.
Ask Us These Questions Too
Questions Worth Asking
What to ask on the first call
These questions separate a considered proposal from a generic sales pitch.
| Ask | Weak Answer | Strong Answer |
|---|---|---|
| "What's your audit process?" | No mention of one, or a quote before looking at your site. | A described process with a clear list of what's checked. |
| "Can I see example content?" | Ranking screenshots only. | Real page examples and what changed after the work. |
| "How does reporting work?" | A generic monthly PDF. | Reporting tied to traffic quality and enquiries, not just position. |
| "What if it's not working after 3 months?" | Deflection or a longer contract push. | A clear explanation of how strategy gets reassessed. |
FAQ
Choosing an agency — common questions
Straight answers to help you evaluate any SEO agency, not just us.
Google Business Profile reviews, Clutch and independent B2B review platforms are harder to fake than testimonials on an agency's own website. Cross-check a few sources.
Google Search Console and Analytics for your own data, PageSpeed Insights for speed claims, and the Rich Results Test to verify schema markup.
What their audit process looks like, for examples of unique content (not just rankings), how reporting ties to leads, and what happens if it isn't working after a few months.
A guaranteed ranking position, no audit before a proposal, vague answers about actual work, and reporting that only shows rankings with no link to traffic or leads.
Put Us to the Test
Ask us these exact questions
Use the checklist above on us. Send your site and we will show you our audit process directly, rather than asking you to take our word for it.
Audit before proposal — always
Real examples shown, not just claims
No guaranteed-ranking promises — ever